Consumers Seek Value, Convenience, and Personalized Experiences Amidst financial pressures, consumers are turning to brands and retailers for value, convenience, and personalized deals and experiences. The latest CPG + Grocery Consumer Report by RRD reveals that a staggering 88% of…
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Campbell Soup is set to undergo a major transformation by dropping “soup” from its name to reflect its diverse product offerings. The company, known for its iconic soups, is expanding into chips, sauces, cookies, and beverages. Shareholders will vote on…
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2024 is poised to be the year of the influencer. Following the upheaval caused by the pandemic, many food and beverage companies swiftly transformed into e-commerce brands overnight. Influencers have emerged as the dominant force in marketing, leveraging their continuous…