changing

Campbell Soup is set to undergo a major transformation by dropping “soup” from its name to reflect its diverse product offerings. The company, known for its iconic soups, is expanding into chips, sauces, cookies, and beverages. Shareholders will vote on…

2024 is poised to be the year of the influencer. Following the upheaval caused by the pandemic, many food and beverage companies swiftly transformed into e-commerce brands overnight. Influencers have emerged as the dominant force in marketing, leveraging their continuous…