cereal

Exciting News at Post Holdings! Post Holdings, a leading food manufacturer, has announced that Nicolas Catoggio will take over as Chief Operating Officer following Jeff Zadoks’ departure in January. Catoggio, who joined Post in 2021 as CEO of Post Consumer…

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing, and some are the kinds of ideas we would never dream of. We can’t write about everything that we get…

Leftovers is our take on some of the latest product concepts making waves in the market. From intriguing to downright innovative, we’ve sifted through our inbox to bring you these gems that caught our eye. Bacon-infused Cinnamon Toast Crunch: A…

Breakfast is undergoing a transformation as cereal, once a staple, is losing its appeal. Major food companies like General Mills and WK Kellogg are strategizing on how to revive the declining cereal category. Factors such as changes in morning routines,…

Dive Brief: Post Holdings announced plans to close cereal manufacturing facilities in Cobourg, Ontario, and Sparks, Nevada, due to ongoing struggles in the breakfast staple market. The closures, expected by the end of December, will affect around 300 employees. The…

  Investigation Launched Against WK Kellogg Co by Texas Attorney General Ken Paxton for Alleged Violations of Consumer Protection Laws Related to Cereal Health Claims Paxton has raised concerns about Kellogg’s cereals being marketed as “healthy” despite the presence of…

Key Highlights: Post Holdings saw a 2.3% decline in cereal volumes in its recent quarter, reflecting the ongoing challenges in the category.Source. The rise of niche brands offering healthier options has impacted major cereal players like Post, as noted by…

Life Cereal Revives Iconic Mikey Character in New Campaign Life cereal is bringing back the beloved Mikey character from the 70s in a new marketing campaign that aims to capture the nostalgia of past commercials while introducing a fresh twist.…

After separating into a standalone cereal business almost a year ago, WK Kellogg Co is making strides in expanding its market share within the breakfast category. CEO Gary Pilnick recently informed investors that nine out of WK Kellogg’s eleven major…

Latest News: WK Kellogg Co has announced plans to close its Omaha, Nebraska cereal plant and reduce production at its Memphis Tennessee facility in late 2025 as part of a supply chain optimization strategy. The closure of the Omaha plant…