cereal

Dive Brief: Post Holdings announced plans to close cereal manufacturing facilities in Cobourg, Ontario, and Sparks, Nevada, due to ongoing struggles in the breakfast staple market. The closures, expected by the end of December, will affect around 300 employees. The…

  Investigation Launched Against WK Kellogg Co by Texas Attorney General Ken Paxton for Alleged Violations of Consumer Protection Laws Related to Cereal Health Claims Paxton has raised concerns about Kellogg’s cereals being marketed as “healthy” despite the presence of…

Key Highlights: Post Holdings saw a 2.3% decline in cereal volumes in its recent quarter, reflecting the ongoing challenges in the category.Source. The rise of niche brands offering healthier options has impacted major cereal players like Post, as noted by…

Life Cereal Revives Iconic Mikey Character in New Campaign Life cereal is bringing back the beloved Mikey character from the 70s in a new marketing campaign that aims to capture the nostalgia of past commercials while introducing a fresh twist.…

After separating into a standalone cereal business almost a year ago, WK Kellogg Co is making strides in expanding its market share within the breakfast category. CEO Gary Pilnick recently informed investors that nine out of WK Kellogg’s eleven major…

Latest News: WK Kellogg Co has announced plans to close its Omaha, Nebraska cereal plant and reduce production at its Memphis Tennessee facility in late 2025 as part of a supply chain optimization strategy. The closure of the Omaha plant…

Cult Favorites Collide: Hidden Valley Ranch Cheez-Its Hidden Valley Ranch flavored products continue to dominate the market, with Cheez-It now joining the trend with their latest flavor launch. The new collaborative product, Cheez-It x Hidden Valley Ranch crackers, will hit…