Dive Brief: Celsius Holdings appointed new chief brand officer and chief creative officer roles in a strategic move to drive growth. Kyle Watson, previously the company’s chief marketing officer, will now lead brand equity, marketing, and consumer loyalty efforts. JoBeth…
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Celsius
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Celsius has just announced its 2025 roster of college football stars for its name, image, and likeness (NIL) campaign, as part of its “Live. Fit. Go” brand campaign. The campaign features players from top programs like Notre Dame, Ohio State,…
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Key Points: PepsiCo is increasing its ownership stake in Celsius Holdings as part of a $585 million deal to strengthen its presence in the energy drink category. PepsiCo will acquire convertible preferred stock in Celsius, raising its ownership stake to…
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Key Points: Celsius has experienced significant revenue growth, reaching $1.4 billion in 2024. The company has appointed Eric Hanson as its new COO to drive further expansion. Hanson’s background at PepsiCo and experience in the energy drink industry make him…
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New Developments: Celsius Holdings has announced the acquisition of Alani Nu, a rival in the energy drink market, for a total of $1.8 billion in cash and stock. This marks the largest deal for Celsius since its inception in 2004.…
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Celsius is expanding its presence in the beverage industry by launching a new hydration offering, a strategic move that not only broadens its reach with consumers but also intensifies its competition with industry giants PepsiCo and Coca-Cola. The introduction of…
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The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…
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Dive Brief: Celsius Holdings recently completed a strategic acquisition of Big Beverages Contract Manufacturing for $75 million, a company they have been partnering with for a long time. The deal was finalized on Nov. 1 This acquisition will give Celsius…
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Food News
You can’t ‘replicate a Celsius’: How the energy drink maker evolved from an unknown to category giant
When John Fieldly became the CFO of Celsius Holdings in 2012, the company was a newcomer in the competitive energy drink market. With minimal market share and a market capitalization of only $5 million, Celsius faced an uphill battle against…