Beyond Meat is venturing into a new territory with the introduction of a line of sparkling beverages infused with plant-based protein. The move comes as the company aims to cater to the increasing demand for protein-rich products among consumers. Beyond…
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Dos Equis is reintroducing “The Most Interesting Man in the World,” the iconic character and campaign that was retired in 2016, according to information shared with Marketing Dive. The original campaign, which ran for a decade, played a significant role…
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Food News
Leftovers: Cheez-It adds crunch for biggest innovation in years | Wonderful Pistachios enters confectionery category
Leftovers is our take on some of the product concepts making waves in the market. From intriguing to downright amazing, these ideas are pulled from the vast array of pitches we receive. Here are some highlights from our inbox. Cheez-It…
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Key Takeaways: C-store retailers are projecting a 3.7% growth in beverage sales for this year, up from the previous estimate of 3.4% in the last quarter as per Goldman Sachs’ survey. Energy drinks have shown strong performance in Q2, with…
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PepsiCo Appoints Mark Kirkham as CMO of U.S. Beverages PepsiCo has announced the appointment of Mark Kirkham as the Chief Marketing Officer of U.S. beverages, effective April 7. Kirkham, who brings over 14 years of experience at the company, will…
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Food News
You can’t ‘replicate a Celsius’: How the energy drink maker evolved from an unknown to category giant
When John Fieldly became the CFO of Celsius Holdings in 2012, the company was a newcomer in the competitive energy drink market. With minimal market share and a market capitalization of only $5 million, Celsius faced an uphill battle against…
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A New Coffee Brand Introduces Innovative Shelf-Stable Format A recently launched coffee startup, Diamond Brew, is aiming to differentiate itself in the competitive coffee market with its unique shelf-stable coffee crystals that dissolve in hot or cold water without any…
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Food News
Leftovers: McCormick & Co.’s Old Bay spices up bagel chips | Once Upon A Farm bites into snack bar category
Leftovers is our take on some of the latest product ideas making waves in the market. From intriguing concepts to amazing innovations, we bring you a curated selection of what’s catching our eye. With so many pitches coming our way,…
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Exploring New Horizons in the World of Cocktails As drinkers seek more adventure and escapism in their cocktails, brands in the alcohol category are stepping up their game by introducing innovative products that push boundaries — even sourcing ingredients from…