The Beverage Buzz is our weekly column covering the latest developments in the ever-evolving world of drinks. From exciting product launches to major investments and controversial topics, this column is your go-to source for staying informed on the beverage industry.…
Tag:
Campari
-
-
During the holiday season, the U.S. market plays a significant role for Campari, accounting for 28% of its revenue. This year, the alcohol marketer is implementing a diverse holiday marketing strategy that includes its signature product Campari, Skyy Vodka, Wild…