Dive Brief: SkinnyPop, a Hershey Company brand, has launched a new celebrity-driven rebrand in an effort to expand its presence in the ready-to-eat popcorn market. The campaign, titled “Popular for a Reason,” features Jennifer Aniston and introduces new packaging and…
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Exciting News from Heinz and Mustard Collaboration! Heinz has joined forces with the renowned producer Mustard for an innovative new campaign, as revealed to Marketing Dive. The campaign made its debut during the Grammy Awards on Feb. 2 with a…