Celsius has just announced its 2025 roster of college football stars for its name, image, and likeness (NIL) campaign, as part of its “Live. Fit. Go” brand campaign. The campaign features players from top programs like Notre Dame, Ohio State,…
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campaign
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Pepsi Launches Summer Marketing Campaign to Rival Coke’s “Share a Coke” Campaign As revealed by Marketing Dive, Pepsi is gearing up for a summer marketing initiative inspired by the popular “Share a Coke” campaign by its chief competitor, Coca-Cola. However,…
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BodyArmor is unveiling a fresh new look this month, along with its largest national campaign to date, according to details shared with Marketing Dive. The goal is to differentiate the Coca-Cola-owned sports drink from an increasingly crowded market since its…
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Dive Brief: SkinnyPop, a Hershey Company brand, has launched a new celebrity-driven rebrand in an effort to expand its presence in the ready-to-eat popcorn market. The campaign, titled “Popular for a Reason,” features Jennifer Aniston and introduces new packaging and…
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Exciting News from Heinz and Mustard Collaboration! Heinz has joined forces with the renowned producer Mustard for an innovative new campaign, as revealed to Marketing Dive. The campaign made its debut during the Grammy Awards on Feb. 2 with a…