brands

Horizon Family Brands has acquired Maple Hill Creamery, an organic dairy company, to solidify its position in the better-for-you food and beverage market. The financial details of the transaction were not disclosed. Founded in 2009 and based in New York,…

Dive Brief: Campbell’s has placed an IT executive on leave after an employee lawsuit claimed the executive said the company’s food was highly processed and for “poor people,” along with other disparaging remarks against Indian workers at the company. Former…

Dive Brief: Walmart announced on Wednesday that it plans to eliminate artificial dyes and 30 other ingredients commonly found in processed foods from its store brands by January 2027. This move is considered one of the largest private brand reformulations…

To leverage the power of social media in marketing, CPG brands are shifting towards a social-first approach. With the rise of platforms like TikTok and the influence of Gen Z consumers, companies are reallocating their ad budgets and acquiring social-savvy…

Kellanova has partnered with the U.S. Soccer Federation (USSF) to become the Official Snack of U.S. Soccer, as revealed in details shared with Marketing Dive. This marks Kellanova North America’s inaugural sports partnership encompassing its entire snack portfolio, including Pringles,…

Key Points: B&G Foods has sold its Le Sueur brand of premium sweet peas, green beans, and carrots to McCall Farms for an undisclosed amount. The proceeds from the sale will be used for general corporate purposes such as paying…

Private brands continue to play a significant role for grocers, despite experiencing a shift in consumer perception, according to a recent study by Dunnhumby. In April, the importance of private brand quality to consumers saw a slight increase compared to…

As companies search for a competitive advantage in the challenging market of product launches, many are turning to an unexpected source: Discontinued brands that were once popular but fell out of favor due to declining sales and increased competition. Suva…

There is a rapid shift in consumer behavior, driven not only by inflation fatigue but also by increased price sensitivity, declining optimism, and a strong focus on seeking value. This shift is evident in the comparison of consumer sentiment from…

Key Takeaways: Conagra Brands has agreed to sell its Van de Kamp’s and Mrs. Paul’s brands to seafood producer High Liner Foods for $55 million. This move allows Conagra to focus on strengthening its core frozen offerings, as the two…