When you stroll through the aisles of your local grocery store, be prepared to be amazed by the array of functional drinks, bars, and snacks that are bursting with innovation. From promoting gut health to enhancing skin health and cognitive…
beverages
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PepsiCo Appoints Mark Kirkham as CMO of U.S. Beverages PepsiCo has announced the appointment of Mark Kirkham as the Chief Marketing Officer of U.S. beverages, effective April 7. Kirkham, who brings over 14 years of experience at the company, will…
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Exciting News: Former NBA star Shaquille O’Neal has made an investment in BeatBox Beverages, a popular brand of ready-to-drink cocktails known for their high alcohol content. The financial details of the deal remain undisclosed. Additionally, the brand has introduced a…
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With natural coloring sources now being used in approximately 50% of new beverages in the U.S., the trend towards natural colorants over synthetic ones is unmistakable. This shift has been largely driven by recent regulatory changes, including the ban on…
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Important Update: FDA Bans Red No. 3 Artificial Coloring The FDA has officially banned Red No. 3, an artificial coloring commonly found in candy, cereal, cakes, and other foods due to its potential link to cancer in rats when consumed…
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Tilray’s Focus on Beverages Leads to Growth Tilray’s interest in beverages is driving growth for the company, with a 26% net revenue increase in the last year. According to Tilray’s earnings report, cannabis revenue saw a 24% increase, and net…
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Key Points: The U.S. Food and Drug Administration has banned the use of brominated vegetable oil in foods and beverages due to safety concerns. Brominated vegetable oil (BVO) was previously allowed in small amounts to prevent citrus flavoring from separating…