The Coca-Cola booth at the 2024 National Restaurant Association Show offered a plethora of flavor options, ranging from Powerade Sours to Spiced Coca-Cola to Gold Peak Zero Sugar Iced Tea. The colorful and fruity drinks catered to Gen Z consumers…
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beverage
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2024 is poised to be the year of the influencer. Following the upheaval caused by the pandemic, many food and beverage companies swiftly transformed into e-commerce brands overnight. Influencers have emerged as the dominant force in marketing, leveraging their continuous…
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Poppi is currently facing a class action lawsuit for promising gut claims. The company advertises their drinks as “gut healthy” — a slogan they’ve since removed from their site. Top Class Actions reports that the plaintiff claims Poppi drinks are…
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