beverage

Celsius is expanding its presence in the beverage industry by launching a new hydration offering, a strategic move that not only broadens its reach with consumers but also intensifies its competition with industry giants PepsiCo and Coca-Cola. The introduction of…

Dive Brief: Dive Insight: The recent acquisition of Sovos by Campbell’s has brought the premium sauce brand Rao’s under its ownership. Rao’s has seen significant growth in the food industry in recent years. With changes in Campbell’s executive team, Risa…

As we look ahead to 2025, the food industry is poised for significant changes. With evolving consumer needs, shifting trends, and the impact of various factors like tariffs, the landscape of the industry is set to transform. One key trend…

Dive Brief: The collaboration between Campbell’s Company’s V8 beverage and sparkling cocktail brand Spritz Society has resulted in the creation of the Bloody Mary Spritz. This limited-time offering is a mixture of white wine, natural ingredients inspired by V8’s classic…

Key Insights: Recent trends indicate a resurgence in M&A activity within the food and beverage industry, driven by shifting consumer preferences, favorable interest rates, and a strategic focus on portfolio optimization, as highlighted by CoBank. In contrast to previous years,…

Donations from PACs, employees, and family members associated with the largest food and beverage companies in the United States have significantly decreased during this election cycle. According to a Food Dive analysis of OpenSecrets data, contributions have dropped by nearly…

2025’s top trends are all about sustainability, health, and nutrition, according to Whole Foods Market’s annual survey. The upcoming trends include a rise in hydrating ready-to-drink beverages, new aquatic ingredients in the plant-based category, crunchy textures, and fusion snack foods…

Exciting News: Jones Soda introduces Pop Jones, a new all-natural prebiotic drink, to the functional beverage market. Available in five delicious flavors – Cucumber Watermelon, Pineapple Ginger, Orange & Cream, Strawberry Passionfruit, and Mixed Berry & Kiwi – each 12-ounce…

This article is a collaboration between growth strategy experts Bryan Radtke and Jeremy Bartlow from PA Consulting.   GLP-1 drugs such as Wegovy, Mounjaro, Ozempic, and others are transforming the treatment of Type 2 diabetes and obesity. These medications offer…

The Decline of Innovation in the Food and Drink Industry A recent report by Mintel has revealed that innovation in the food and drink industry has significantly decreased since 2007. Only 26% of new products launched between January and May…