beer

Tilray Brands, a cannabis and craft beer producer, has secured a licensing agreement with the Carlsberg Group for the production, marketing, and selling of Carlsberg’s beer portfolio in the U.S. The five-year agreement is set to commence in 2027, with…

Heineken to Cut 6,000 Jobs in Cost-Cutting Move Heineken plans to reduce its workforce by up to 6,000 roles, representing about 7% of its employees, over the next two years. This decision comes as the company aims to lower costs…

The future is looking bright for Boston Beer’s latest addition: Sun Cruiser. Following a successful test launch in 2024, the range of ready-to-drink vodka lemonades and iced teas has rapidly climbed to become the fourth-largest RTD spirit offering, as stated…

Heineken CEO Dolf van den Brink to Step Down Heineken CEO and Chairman Dolf van den Brink will be leaving the company at the end of May after nearly six years at the helm. His departure follows the beer giant’s…

Athletic Brewing Company Launches “Athletic January” Campaign for Dry January Athletic Brewing Company, known as the largest dedicated nonalcoholic brewer in America, is once again introducing its “Athletic January” campaign in celebration of Dry January. The campaign aims to promote…

With the rise of the nonalcoholic beer category, hop water has carved out its own niche. Often referred to as the “LaCroix of beer,” hop water is a sparkling water infused with hops, offering a unique flavor profile without the…

Molson Coors Explores New Acquisitions Beyond Beer Molson Coors is considering new acquisitions to diversify its portfolio beyond beer and combat declining alcohol sales. Newly appointed CEO Rahul Goyal revealed in an earnings call that the company is looking to…

Celebrities Embrace Non-Alcoholic Beer Brands It’s not uncommon for celebrities to endorse alcohol brands, but now they are also venturing into the world of non-alcoholic beverages. Hollywood stars like actor Charlie Sheen and comedian John Mulaney have recently announced their…

Key Points: Molson Coors is set to cut 400 salaried jobs by the end of the year as part of a plan to streamline operations under new CEO Rahul Goyal. This move will result in a 9% reduction in the…

Key Points: Jim Koch, founder and chairman of Boston Beer, will return as CEO, a position he previously held from 1984 to 2001. Koch replaces Michael Spillane, who is stepping down as CEO on Aug. 15 for personal reasons but…