The beginning of January marks the start of various “New Year, New You” campaigns, with fitness chains, dating apps, health food products, and more jumping on the bandwagon. For years, beverage marketers have capitalized on Dry January, a challenge that…
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Athletic
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Summary: Athletic Brewing recently closed a $50 million equity financing round led by General Atlantic and other investors, bringing its valuation to around $800 million, as reported by The Wall Street Journal. The nonalcoholic beer company plans to utilize the…
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Non-Alcoholic Beer Gaining Traction in the Market The CEO of Athletic Brewing, Bill Shufelt, highlighted the success of large beer companies in expanding their core offerings into the non-alcoholic space. This shift has provided a significant boost to the fast-growing…