Aldi Revamps Private Label Portfolio Dive Brief: Aldi is undergoing a major rebranding effort for its private label products, with the introduction of its first-ever namesake brand. Existing store brands will receive new packaging featuring the endorsement “an ALDI Original.”…
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Food News
Mondelēz sues Aldi over private label packaging that ‘blatantly copies’ Oreo and Chips Ahoy!
New Update: A lawsuit has been filed by Mondelēz International against Aldi, demanding a change in the packaging of several private label snacks. The lawsuit claims that Aldi’s packaging for snacks like Oreos and Chips Ahoy! closely resemble Mondelēz’s brands,…