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Puratos Ingredients Group sees nutrition as main motivator for consumers in 2025

by amazonskylers

New Report Highlights Key Trends in Confectionery Foods Industry

  • Puratos Ingredients Group recently unveiled its latest AI-generated report forecasting major trends in the confectionery foods sector for the upcoming year. The report, based on insights from the Taste Tomorrow platform, predicts a continued shift towards healthier ingredients in chocolate products, an increase in the use of sourdough in baked goods, and a surge in culinary fusions.
  • In addition, the report introduces the concept of ‘power ingredients’ to showcase the blending of Eastern and Western flavors. By analyzing social media conversations, search engine activities, and shopper surveys, the report provides valuable insights into emerging flavor combinations.

Consumer Demand Shifts Towards Healthier Confectionery Options

Consumers are now seeking better-for-you options even in traditionally indulgent categories like chocolate. The report highlights a growing trend towards nutritional balance in chocolate products, with an expected 30% increase in products containing health-promoting ingredients such as turmeric, botanicals, nuts, seeds, and proteins.

Furthermore, the blending of diverse flavors, textures, and formats is set to gain momentum in the coming year. Pastry chefs are increasingly exploring AI-inspired innovations for new flavor pairings and designs, driven by consumer interest in tech-driven combinations.

Notably, sourdough’s popularity for its “gut-friendly” attributes continues to rise, indicating a sustained interest in functional and nutritious baked goods.

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