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Key Findings from Alvarez & Marsal’s Consumer Sentiment Survey Fall 2025
Dive Brief:
- Despite growing financial confidence, consumers with household incomes above $100,000 are increasingly purchasing private label groceries, according to a recent survey by Alvarez & Marsal.
- Higher-income individuals are more likely to shop at lower-priced grocers compared to those with lower incomes, with grocery being the only category where increased spending is expected in the next three months.
Dive Insight:
The Consumer Sentiment Survey for fall 2025 by Alvarez & Marsal’s Consumer and Retail Group reveals that higher-income households are feeling more secure about their finances and are showing a willingness to spend and save. On the other hand, medium-to-lower income groups are displaying cautious optimism about their economic situations.
While higher-income brackets anticipate increased spending and income, they are also becoming more selective in their purchases. The report notes that over 82% of consumers with incomes above $100,000 are buying private label products more frequently.
Interestingly, a significant number of respondents with higher incomes believe that private label groceries offer quality equal to or better than national brands, and are more consistently available on store shelves.
Moreover, discount grocers are gaining popularity across income groups, with many consumers perceiving their quality and selection to be on par with traditional food retailers.
Despite a trend towards private labels and discount options, a quarter of respondents expect to spend more on groceries in the coming months. Tariffs on imported goods are a concern for many shoppers, particularly those with higher incomes.
The survey, based on responses from about 2,200 individuals in August, sheds light on evolving consumer behaviors and sentiments in the current economic landscape.