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Chicken Processor Pilgrim’s to Invest $400 Million in New Plant in Georgia
Pilgrim’s, a leading chicken processor, has announced plans to build a state-of-the-art plant in northwest Georgia with an investment of $400 million. This move comes as consumer demand for protein continues to rise, particularly in the poultry sector.
The new facility located in LaFayette will focus on producing fully cooked chicken products and expanding the production of popular brands such as Just Bare, Pilgrim’s, and Gold Kist. It is expected to create up to 630 new jobs at full capacity, providing a significant economic boost to the region, according to a statement from the Georgia governor’s office.
CEO of Pilgrim’s, Fabio Sandri, expressed his enthusiasm about the expansion, stating, “Expanding the Pilgrim’s footprint in Georgia highlights our ongoing commitment to the region and our company’s long-term growth strategy. This significant investment will allow further growth of our prepared foods business, supporting increasing demand in retail and foodservice channels.”
Construction on the new Pilgrim’s plant is scheduled to commence in the fall, with the first phase expected to be completed by 2027.
Increasing Profits and Market Presence
Pilgrim’s, majority owned by Brazilian meat giant JBS, has seen a rise in profits as more consumers turn to chicken for its protein content and affordability compared to other meats. In the first quarter, the company reported record profit margins of 14.8%.
In an earnings statement, Pilgrim’s highlighted its efforts to enhance market presence through expanded distribution in retail and foodservice channels, particularly with the Just Bare brand.
Rising Poultry Demand in the U.S.
The demand for poultry in the United States has seen significant growth in recent years, leading to a shift in consumption patterns away from red meat. According to the National Chicken Council, Americans are projected to consume a record 104.1 pounds of chicken next year, surpassing red meat consumption at 109 pounds. This marks the closest margin between the two categories since tracking began in 1960.