Summary:
- PepsiCo is introducing prebiotic versions of its classic soda to attract more consumers to the Pepsi brand.
- The new sodas, available in traditional Cola and Cherry Vanilla flavors, will be released online this fall and in stores by early 2026. Each can contains 3 grams of prebiotic fiber, 5 grams of cane sugar, 30 calories, and no artificial sweeteners.
- Following the acquisition of prebiotic soda brand Poppi for nearly $2 billion, PepsiCo launched Pepsi Prebiotic Cola, which has one gram more prebiotic fiber than Poppi.
Insights:
After acquiring Poppi, PepsiCo recognized an opportunity to expand its 132-year-old cola brand by entering the better-for-you soda market, appealing to consumers seeking healthier options.
Ram Krishnan, CEO of PepsiCo Beverages U.S., stated, “Pepsi Prebiotic Cola is a step forward in providing consumers with choice, variety, and functional ingredients in their cola experience.”
As consumers prioritize health-conscious choices like prebiotics, Pepsi Prebiotic Cola aims to capture a younger audience interested in gut health, bridging the gap between traditional soda and wellness trends.
PepsiCo’s initial plan to launch a better-for-you soda under the Soulboost brand was abandoned in favor of Pepsi Prebiotic Cola, aligning with consumer preferences for functional ingredients.
Competitor Coca-Cola recently introduced its own prebiotic soda under the Simply juice brand, reflecting the industry’s shift towards healthier beverage options.
Amid calls for improved health standards in the food and beverage industry, PepsiCo’s move into better-for-you sodas aligns with the national initiative to promote healthier consumption habits.
As consumer preferences shift away from traditional cola flavors, PepsiCo and other soda companies must innovate to stay relevant in the changing market landscape.
PepsiCo reported a 2% decline in beverage volumes in North America, highlighting the growing demand for low-sugar or sugar-free options like Pepsi Zero.