Exciting News from Nura!
- Nura, a California-based company, has recently introduced a range of innovative ingredient products to the market. These include Yestein Yeast Protein, Postbiotics EF-2001, beLP1, and the sweetener Madblend Stevia Extract Blend.
- The focus of these new products is to cater to the growing consumer demand for healthier and eco-friendly ingredients. Caydie Carrizosa, the marketing manager at Nura, mentioned in a press release that these products will enable more CPGs to create products that align with these trends.
- This product expansion follows an expansion in Nura’s research & development initiatives, which includes application-specific ingredient recommendations and guidance from ideation to manufacturing. The company is also planning to open a new R&D innovation center.
Key Insights:
Nura’s Yeast Protein product offers a vegan alternative to traditional protein sources. It is available in powder form, with both savory and neutral options, and boasts a complete amino acid profile.
Postbiotics EF-2001, one of the new products from Nura, is designed to support gut health. Madblend Stevia Extract Blend, on the other hand, is a natural sweetener solution that is low in calories and aims to enhance taste and stability in food products.
The global protein ingredients market is expected to reach $86 billion by 2028. Consumers are increasingly interested in the source of their protein, making products like Nura’s Yeast Protein a valuable addition to the market.
In addition to their nutritional benefits, proteins are valued for their functional properties in food manufacturing. These properties, such as texturing and stabilizing, help reduce raw material costs and act as substitutes for traditional food additives.
Madblend, Nura’s new sweetener solution, offers a low-calorie alternative to sugar. Given the global concern over sugar intake, products like Madblend provide a healthier option for consumers looking to cut back on sugar consumption.
Stevia and monkfruit products have become popular choices for companies looking to reduce sugar content in their products. Nura’s Madblend offers a sucrose-like taste and is produced using Fluid Bed Technology for uniform sweetness distribution.