Nespresso, a brand known for its signature coffee brewer, is stepping into the ready-to-drink market with its latest product offering.
The Master Origins Colombia Ready to Drink Coffee is part of a pilot program for Nespresso, a platform widely used in homes, hotels, and offices worldwide. This limited-edition beverage, sweetened with honey from Colombia, is exclusively available in the U.S.
Alfonso Gonzalez Loeschen, CEO of Nespresso North America, expressed excitement about the new product, stating, “As on-the-go coffee demand grows in the US, we saw the opportunity to enhance coffee experiences for today’s consumer.”
The ready-to-drink coffee will be available for purchase in select Nespresso Boutiques, online, and through the mobile app starting October 2.
Coffee consumption is at a 20-year high, with ready-to-drink coffee becoming increasingly popular among consumers.
The National Coffee Association reported a significant rise in ready-to-drink coffee consumption, with global revenue expected to reach $36 billion by 2024.
Nespresso, a brand under Nestlé, has been a leader in the coffee industry since its inception in 1986. Despite challenges in the food and beverage sector, Nespresso continues to perform well and innovate to meet the evolving needs of consumers.
With the launch of ready-to-drink coffee and honey products, Nespresso is not only expanding its product line but also emphasizing its commitment to sustainability and regenerative agriculture practices.
The introduction of ready-to-drink coffee marks another milestone for the brand, showcasing its ability to adapt to changing consumer preferences and market trends.