New Highlights:
- Mondelēz International’s BelVita is introducing energy snack bites to cater to busy consumers looking for a mid-morning snack option.
- The BelVita Energy Snack Bites, available in flavors like Banana Dark Chocolate and Blueberry Sunflower Seed, are crafted with real ingredients and free from high fructose corn syrup, artificial flavors, colors, and sweeteners.
- As consumers seek more than just sustenance from their food, especially when on-the-go, these snack bites offer a convenient and nutritious solution.
New Insights:
BelVita’s breakfast biscuits were first launched in France almost three decades ago and are now enjoyed in over 50 countries. Mondelēz positions the brand as a wholesome choice that delivers lasting energy for morning consumption.
The release of BelVita Energy Snack Bites mirrors the ingredients found in the popular biscuits, such as whole grains, fiber, and B vitamins, but in a more portable format. This innovative offering serves as a mid-morning snack to fill the gap between breakfast and lunch, catering to active consumers in need of a quick boost. It also expands the usage occasions for the BelVita brand.
Research from Statista in 2020 revealed that around two-thirds of consumers show interest in energy-boosting snacks. The healthy snacks market is projected to grow from $86 billion in 2021 to over $152 billion by 2030, indicating a significant demand for such products.