Exciting Collaboration: Mondelēz International and Lotus Bakeries
- Mondelēz International and Lotus Bakeries have joined forces to expand their partnership into the world of ice cream. Teaming up with Froneri, a renowned ice cream manufacturer, they are set to launch Biscoff-branded frozen novelties, building on the success of the Biscoff ice cream launched in 2019.
- The collaboration will see Froneri producing, marketing, and selling Biscoff ice cream in various European countries starting in 2026, with plans for further global expansion. This strategic move is part of Mondelēz’s initiative to diversify its cookie and chocolate brands into new categories, such as ice cream, cakes, and pastries.
- Furthermore, Mondelēz and Lotus have previously partnered to create innovative chocolate products that combine the beloved taste of Biscoff with Mondelēz’s iconic Cadbury, Milka, and other chocolate brands. The success of their Cadbury chocolate bar with Biscoff pieces has paved the way for more exciting collaborations in the future.
Strategic Insights
Mondelēz’s CEO, Dirk Van de Put, emphasized the unique value that Biscoff brings to their portfolio, stating that the partnership with Lotus opens up new creative possibilities for product development. This collaboration not only strengthens Lotus’s position in the ice cream sector but also enhances brand awareness globally.
The introduction of Biscoff-inspired ice cream bars coated in Milka or Cadbury chocolate showcases the innovative potential of this partnership. By leveraging the popularity of Biscoff cookies, Mondelēz and Lotus aim to captivate ice cream consumers worldwide and elevate the premium offering in the frozen dessert market.
Jan Boone, CEO of Lotus Bakeries, expressed excitement about the collaboration, highlighting the opportunity to expand Biscoff into a global ice-cream brand. This strategic partnership not only boosts brand recognition but also enables Lotus to focus on expanding its core product range globally.