Dive into the Latest News:
- Mars has named Marina Bellini as the new president of its Global Business Services organization, with a focus on overseeing enterprise digital technology. Bellini brings over 25 years of experience, previously serving as COO at Itaú Unibanco and holding tech-focused C-suite positions at PepsiCo, AB InBev, and BAT.
- Her appointment comes shortly after Mars announced its plans to acquire snack maker Kellanova for $35.9 billion, marking a significant move in the food and beverage sector. Upon completion of the deal in the first half of 2025, Kellanova will join Mars Snacking.
- Bellini’s background in leading digital transformation efforts, notably at BAT, has positioned her well to drive change at Mars. CFO Claus Aagaard expressed confidence in her ability to elevate the GBS organization’s operations and services.
- Consumer goods companies like Mars and Kellanova are prioritizing technology advancements, aligning with the industry trend. Others, such as General Mills and Kraft Heinz, are also leveraging generative AI tools to enhance productivity and data analysis.
Mars’ commitment to innovation and technology reflects a broader industry shift towards digital transformation. As companies navigate the evolving landscape, executives like Bellini play a crucial role in driving change and creating value for their organizations.
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Stay tuned for further updates on Mars and Kellanova’s strategic initiatives in the consumer goods sector.