Mars Invests $27 Million in Sustainable Dairy Farming
Mars has announced a $27 million investment over five years to support farmers in reducing carbon emissions from dairy farming. This initiative, called the Farmer Forward Program, is a collaboration with dairy co-operative Fonterra. The program aims to provide sustainability-focused tools and technology to 2,000 farmers, with additional financial incentives for those who meet sustainability targets.
Key Points:
- Mars aims to reduce dairy sourcing emissions by over 150,000 metric tons by 2030.
- The company’s Moo’ving Dairy Forward initiative focuses on cutting down emissions from dairy production.
- Nestlé is also working with Fonterra to reduce greenhouse gas emissions from dairy farming.
Dairy production is a significant contributor to Mars’ carbon footprint, with over 200,000 cows supplying dairy for popular brands like M&M’s and Snickers. By partnering with Fonterra, Mars plans to make substantial reductions in emissions associated with dairy sourcing.
In addition to Mars, Nestlé is also prioritizing sustainability in dairy farming. The company’s collaboration with Fonterra includes funding for on-farm solutions and incentive payments for farmers with low emissions footprints. This joint effort aims to support more sustainable practices in dairy production.
Companies like Mars and Nestlé are increasingly partnering with agricultural organizations to promote environmental sustainability. These collaborations help reduce costs and maximize resources for implementing eco-friendly practices in farming.
Overall, Mars’ investment in sustainable dairy farming reflects a growing trend in the food industry towards promoting environmental stewardship and reducing carbon footprints.