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Beverage Company Liquid Death Appoints Ricky Khetarpaul as CFO
Liquid Death, a beverage company known for its unique marketing approach, has recently announced the appointment of Ricky Khetarpaul as its new Chief Financial Officer. With a background at PepsiCo and Health-Ade, Khetarpaul brings over 20 years of experience in the food and beverage industry to the fast-growing Los Angeles-based company.
According to a press release, Liquid Death is looking to expand into the $23 billion energy drink market, with plans to launch a “better-for-you” line of energy drink products in 2026. Khetarpaul’s role will be crucial in driving further growth and innovation as the company aims to break into new beverage categories.
Key Points:
- Ricky Khetarpaul, a seasoned executive in the food and beverage industry, has been appointed as the CFO of Liquid Death.
- Liquid Death is set to launch a new line of energy drink products in 2026, positioning itself as a major player in the market.
- The company’s unique marketing strategies have contributed to its rapid growth and success in the industry.
Implications for Liquid Death:
With Khetarpaul at the helm as CFO, Liquid Death is poised to continue its growth trajectory and establish a strong presence in the competitive energy drink market. The company’s focus on innovation and consumer engagement will be key drivers of its success in the coming years.
Stay tuned for more updates on Liquid Death’s exciting journey in the beverage industry!