Leftovers is our take on some of the product ideas making waves in the market. Some are intriguing, some are downright amazing, and some are just too wild to believe. With the constant influx of pitches, we can’t cover everything, so here are a few leftovers we’ve picked out from our overflowing inboxes.
Snack Factory introduces a twist on the classic pretzel
Snack Factory is adding a pop of excitement to pretzels.
As the third-ranked pretzel brand in terms of sales, Snack Factory is set to shake up the $30 billion salty snacks market with their latest innovation – Pop’ums. This new product from Campbell’s Company combines the satisfying crunch of pretzels with the light, airy texture of popcorn for a unique snacking experience.
Pop’ums will hit the shelves in January in three delicious flavors: White Cheddar, Golden Mustard BBQ, and Sea Salt.
This launch marks a significant milestone for Snack Factory since the successful introduction of Pretzel Crisps in 2004, which have since become a popular choice for pairing with dips and toppings, especially in delis.
“With Pop’ums, we are reimagining the pretzel once again by offering a snacking experience like no other: a delicious blend of the crispy baked goodness of pretzels and the flavorful munchability of popcorn,” stated Janda Lukin, Senior Vice President and Chief Marketing Officer at Campbell’s Snacks.
Pop’ums is just the latest example of Campbell’s ability to reinvent existing products and create new, exciting experiences for consumers without straying from the essence of the brand.
Last year, the New Jersey-based company introduced potato chip-inspired crisps under