Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Krispy Kreme pops into Pop-Tarts
Krispy Kreme is teaming up with the popular breakfast treat, Pop-Tarts.
The chain is introducing three donut treats inspired by the iconic pastry: Pop-Tarts Frosted Strawberry, Pop-Tarts Frosted Chocolatey Fudge, and Pop-Tarts Frosted Brown Sugar Cinnamon.
“Pop-Tarts aren’t just for the toaster – they can bring culinary creativity to delight consumers,” Jessica Waller, general manager with Kellanova Away From Home. “Krispy Kreme has done an incredible job seizing this opportunity, combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly unique experience for fans of both brands.”
Pop-Tarts is one of Kellanova’s top brands, with just under $1 billion in annual sales.
The collaboration with Krispy Kreme will bring the popular morning snack into the donut realm while reinforcing its strong presence in breakfast. This partnership will also expand the brand’s reach to consumers beyond the grocery and convenience stores where Pop-Tarts are well-established.
The North Carolina-based donut chain is no stranger to incorporating iconic food and beverage brands into its circular pastries. Krispy Kreme has previously partnered with Dr Pepper, Hershey’s Kit-Kat, and Mondelēz International’s Oreo, among others, on limited-time offerings.
— Christopher Doering
Magic Spoon takes on protein snacking with granola
Better-for-you cereal brand Magic Spoon is venturing into the snacking aisle with Protein Granola.
The granola blends come in four flavors: Honey Almond, Peanut Butter, Dark Chocolate Almond, and Mixed Berry. These products offer 13 to 14 grams of protein, 2 grams of sugar, and 7 to 8 grams of fiber per serving. Magic Spoon Protein Granola is gluten-free, grain-free, soy-free, and free from artificial flavors, according to the press release.
“Building on the enthusiasm our fans have for our cereal, we’re excited to introduce a delicious new way to fuel up in the morning or on the go,” said Gabi Lewis, co-founder of Magic Spoon in a statement. “This product is designed for those seeking a satisfying option that aligns with their health and wellness goals, providing the perfect balance of taste and nutrition.”
These products will compete with established players in the granola category such as Nature Valley, Kind, and Bear Naked.
Consumers looking for more protein in their breakfasts and snacks continue to drive the growth of granola by adding it to fruit bowls and yogurt. Granola is projected to reach a value of $6 billion by 2034, with a compound annual growth rate of 4.1%, according to Future Market Insights.
Magic Spoon entered the market in 2019, aiming to attract adult consumers by evoking the essence of their favorite childhood cereals but with healthier ingredients. The company has expanded its retail presence following its $85 million funding round in 2022. Magic Spoon cereal is now available in 20,000 U.S. stores and online.
— Chris Casey