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Introducing our Product Spotlight, where we showcase some of the latest and most innovative product ideas making waves in the market. From intriguing concepts to amazing creations, we bring you a curated selection of what’s hot in the industry.
Khloé Kardashian’s Khloud Protein expands into chips
Reality TV star Khloé Kardashian is taking her successful protein popcorn brand to the next level with the launch of Khloud Protein Chips.
These flavored tortilla chips pack a punch with 7 grams of protein per serving and will be exclusively available at Target starting April 8. Choose from three delicious flavors: sweet heat, nacho cheese, and buffalo.
This expansion marks Khloud’s first step into diversifying its product range since the successful introduction of Protein Popcorn in April 2025. With Protein Popcorn rapidly gaining popularity and reaching thousands of households across the U.S., Khloud is setting its sights on becoming a leading functional snack brand.
“We always believed Khloud had the potential to offer more than just one product,” said Jeff Rubenstein, CEO and co-founder of Khloud. “Protein Chips signal our commitment to building a modern, multi-category snack brand for the new generation.”
According to Khloud, protein-forward snacks are growing at a rate three times faster than the overall snacking category. The launch of Protein Chips also puts Khloud in direct competition with major food companies like Pepsico’s Doritos Protein.
— Sarah Zimmerman
Sun Cruiser introduces white tea RTDs
Sun Cruiser, a brand under Boston Beer, is venturing into the realm of white tea with its latest range of ready-to-drink vodka cocktails.
Known for its noncarbonated vodka teas, Sun Cruiser aims to differentiate itself by being one of the first brands to offer white tea and vodka cocktails in the market.
“Vodka iced teas are a classic choice for drinkers, but white tea remains largely unexplored in the RTD space,” said Erica Taylor, senior brand director for Sun Cruiser. “The combination of white tea and fruit creates a refreshing flavor profile, and with the success of Sun Cruiser’s vodka teas and lemonades, it felt like the perfect time to introduce something new.”
Available in select markets such as Ohio, Massachusetts, and Florida, the white tea RTDs come in variety packs featuring peach, passionfruit, berry hibiscus, and blackberry flavors.
Since its inception in 2024, Sun Cruiser has rapidly climbed the ranks to become the fourth-largest RTD spirit offering. With a focus on innovation and consumer education, Boston Beer is dedicated to further expanding the brand’s reach.
— Laurel Deppen
Protein Ranch: The latest trend in condiments
The Marzetti Company is tapping into America’s protein craze with the introduction of Protein Ranch dressing.
Described as a “first to category innovation” by Marzetti, Protein Ranch offers consumers 3 to 4 grams of protein per serving, along with fewer calories compared to other ranch dressings and dips from the brand.
“Protein has become a top priority for consumers, with many now closely monitoring their protein intake more than any other nutritional aspect,” said Tanya Berman, president of The Marzetti Company’s retail business. “For those who can’t get enough of Ranch, now everything can be a protein-packed delight.”
Marzetti Protein Ranch dressing will soon be available nationwide, featuring a range of options including a protein-rich ranch dressing bottle, Protein Ranch veggie dip, and snack packs.
According to the International Food Information Council’s Food & Health Survey, 70% of American consumers expressed a desire for more protein in their diets in 2025, compared to 59% three years prior. High protein diets have remained a popular choice among Americans for the past three years.
— Sarah Zimmerman