Discover some of the latest product innovations making waves in the market. From intriguing concepts to mouth-watering flavors, here are a few highlights from our inbox that caught our attention.
Exciting New Addition to Jolly Rancher’s Lineup
For 75 years, Jolly Rancher has been known for its iconic hard candies. Now, the brand is expanding into the world of gummies with the launch of Jolly Rancher Ropes.
Available in two delicious flavors – Green Apple + Watermelon and Blue Raspberry + Cherry, Jolly Rancher Ropes are set to delight candy enthusiasts everywhere.
You can find these sweet treats in 6-ounce and 10-ounce bags at various retailers and online stores.
Danielle Ford, senior brand manager of Jolly Rancher, expressed her excitement about the new product, stating, “If you thought you loved Jolly Rancher before, just wait until you try Jolly Rancher Ropes! We believe this innovative addition will quickly become a favorite among younger consumers.”
Hershey’s strategic move to increase its gummy offerings aligns with the growing popularity of gummy candies, especially among the younger demographic.
According to Market Growth Report, the gummy candy market is expected to reach $750 million by 2032, showcasing a compound annual growth rate of 6.4%.
Hershey has been actively expanding its gummy portfolio, including collaborations with basketball legend Shaquille O’Neal and the launch of Awesome Reds – a sour gummy mix featuring tantalizing flavors like cherry, pomegranate, watermelon, and fruit punch.
— Christopher Doering
Smucker Introduces New Flavor to Uncrustables Line
As the back-to-school season approaches, J.M. Smucker is unveiling a new flavor of its popular Uncrustables sandwiches.
The latest addition to the lineup is the Peanut Butter & Raspberry Spread Sandwiches, marking the first new flavor in a decade.
Chris Achenbach, Smucker’s marketing director, emphasized the brand’s commitment to offering convenient on-the-go meal options that cater to families’ needs.
“Whether it’s exciting new flavors for kids or convenient choices for busy adults, our goal remains the same – delivering deliciousness regardless of how hectic life gets,” Achenbach commented.
Since its debut in 1995, Uncrustables have become a lunchbox favorite for kids nationwide, known for their portable and freezer-friendly nature. The raspberry flavor joins a lineup that includes grape, strawberry, honey, and chocolate-flavored hazelnut options.
With the Uncrustables brand gaining momentum, Smucker envisions it becoming a $1 billion brand in the near future.
In addition to the classic PB&J sandwiches, Uncrustables has expanded its offerings to include frozen bites and cheese bites, catering to the school lunch market.
— Chris Casey