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J&J Snack Foods Introduces New Artisanal Soft Pretzel
J&J Snack Foods, known for its popular Icee and Dippin’ Dots products, is now venturing into the retail market with its new Bavarian-style Brauhaus Pretzel. Hand-crafted with premium ingredients and free from artificial colors or flavors, this sourdough pretzel offers a light and fluffy interior encased in a crunchy exterior. The manufacturing process takes over eight hours, ensuring a high-quality product for consumers.
Joanne Mizner, Vice President of Marketing for retail at J&J Snack Foods, expressed excitement about bringing the Brauhaus Pretzel to the freezer aisle for easy at-home enjoyment. With the increasing popularity of pretzels as a classic snack or appetizer, this new offering is set to appeal to a wide range of consumers.
The Brauhaus Pretzel is available in 4-count packs, complete with an Everything Bagel topping packet for added flavor. Consumers can quickly warm up these pretzels in an air fryer, conventional oven, or microwave, making them a convenient treat for any occasion.
As pretzel consumption continues to rise, J&J Snack Foods’ move to retail expands the availability of the Brauhaus Pretzel, catering to cash-strapped shoppers looking for affordable indulgences without sacrificing quality.
A-Sha Collaborates with Hot Ones for Spicy Ramen Launch
A-Sha Foods USA has partnered with the popular YouTube show Hot Ones to introduce three new flavors of air-fried ramen. Inspired by the show’s signature spicy challenges, the Taiwanese Tingly Pepper, Sizzling Chili Garlic, and Fiery Hot Tonkotsu varieties offer a fiery kick to ramen enthusiasts.
Chris Schonberger, the creator of Hot Ones, expressed excitement about the collaboration, highlighting the increased heat and flavor in the new ramen flavors. The launch at Target and Walmart aligns with the growing demand for convenient and affordable meal options like ramen.
As online stars continue to influence product launches in the food and beverage industry, A-Sha’s collaboration with Hot Ones showcases the power of digital media in reaching consumers and creating unique culinary experiences.
Krusteaz Introduces Innovated Baking Mixes for Busy Parents
Seattle-based baking mix company Krusteaz is revolutionizing at-home baking with its new line of pour and bake batters. Designed to cater to busy parents, these refrigerated baking mixes offer a convenient solution for guilt-free baking shortcuts.
A recent survey revealed that parents often feel guilty about using prepared mixes for baking, despite the time-saving benefits. Krusteaz’s new pour and bake batters in Chocolate Brownie, Vanilla Cupcake, and Chocolate Cupcake flavors aim to provide a stress-free baking experience for families.
Caroline Platt, Director of Brand Marketing at The Krusteaz Company, emphasized the importance of celebrating everyday wins and baking occasions, no matter how small. The availability of these innovative baking mixes at Kroger and Walmart locations nationwide ensures easy access for busy parents looking to create delicious treats.