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Exploring New Products: A Look at the Latest Trends
DiGiorno and Hidden Valley Ranch Collaboration
For years, dipping pizza in ranch has been a favorite practice. DiGiorno and Hidden Valley Ranch have now joined forces to bring this popular flavor combination to a new level.
Introducing two frozen pizzas infused with Hidden Valley Ranch, including the “Spicy Rancheroni” thin crust with pepperoni, ranch, and jalapenos. Additionally, DiGiorno is offering a chicken bacon ranch stuffed crust pizza, providing a unique twist on a beloved classic.
Kimberly Holowiak, senior brand manager for DiGiorno, expressed excitement about the partnership, stating, “With ranch being a top condiment choice to dip pizza in, we wanted to imagine new ways for fans to enjoy this pairing that was exclusive to the freezer aisle.”
The popularity of ranch dressing has skyrocketed in recent years, with sales reaching $1.3 billion in 2024, surpassing ketchup and barbecue sauce, according to The Wall Street Journal. Hidden Valley has been exploring new avenues for the dressing, including collaborations with brands like Cheez-It, Burt’s Bees, and Van Leeuwen.
— Sarah Zimmerman
Ritz Introduces Hot Honey Flavor
Ritz, known for its classic lightly salted cracker, is spicing things up with the launch of its newest flavor, Hot Honey.
This new flavor combines the familiar flaky texture of Ritz with a hot honey taste, adding a touch of heat to the beloved cracker. Steven Saenen, Ritz’s vice president of marketing, described Hot Honey as a bold and delicious flavor combination that brings a unique twist to the classic cracker.
Hot Honey is part of Ritz’s exploration into spicy flavors, following the success of products like Ritz Bits Spicy Queso and Ritz Toasted Chips Sweet Habanero. The brand is tapping into the growing trend of “swicy” flavors, with other brands like Blue Diamond Almonds and Noosa Yoghurt also introducing hot honey offerings.
— Christopher Doering
Häagen-Dazs Unveils Three New Sorbet Flavors
As summer approaches, Häagen-Dazs is introducing three new sorbet flavors aimed at satisfying consumers’ cravings for fruity treats in the warmer months.
The new flavors include Summer Blueberry & Lemon, Passion Fruit & Sweet Pear, and Sweet Lemon & Coconut, catering to those seeking lighter, refreshing dessert options.
Häagen-Dazs is promoting these sorbets as part of its non-dairy dessert lineup, offering a dairy-free alternative to traditional ice cream and gelato.
Frozen sorbet products have seen a 9.2% sales increase between 2023 and 2024, outpacing the growth of ice cream during the same period. Häagen-Dazs, known for its premium ice cream offerings, continues to expand its product portfolio with innovations like Häagen-Dazs Cultured Crème.
— Chris Casey
Correction: A previous version of this story misstated the ownership structure of Häagen-Dazs. It’s been updated to clarify the brand is owned by Dreyer’s Grand Ice Cream in the U.S.