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Welcome to Leftovers, where we take a closer look at some of the latest product innovations making waves in the market. From intriguing concepts to amazing flavors, we’ve got a bit of everything to keep you informed. Here are some highlights from our inbox:
Summer BBQ with Dave’s Killer Bread Sandwich Rolls
Just in time for Memorial Day and Fourth of July, Dave’s Killer Bread is introducing new sandwich rolls perfect for your summer barbecue spread.
The brand is adding two new varieties to its lineup: Sandwich Rolls Done Right and 21 Whole Grains and Seeds. With 11 grams of protein per serving, these rolls also pack 10 and 16 grams of whole grains, respectively.
Whether you’re grilling hot dogs or crafting sub sandwiches, these versatile rolls are sure to impress, according to Dave’s.
“This new addition to our product family is a great way to attract new customers and excite our existing fans,” said Cristina Watson, senior brand manager at Dave’s.
Known for offering healthier alternatives, Dave’s Killer Bread is free from corn syrup, artificial preservatives, and flavors. The company also supports second chances by employing individuals who were formerly incarcerated through its Second Chance Employment program.
In addition to bread, Dave’s is expanding into the snacking category with protein bars and snack bites.
–Chris Casey
Warheads’ Explosive New Sour Fizz Candy
Get ready for a sour explosion with Warheads’ latest creation that features a fizzy surprise at its core.
Warheads Atomic Fizz is a hard candy that transforms into a fizzy treat thanks to a unique combination of sodium bicarbonate and acid. Available in five flavors, this candy comes in a convenient reclosable plastic container at stores nationwide.
Despite the shift towards healthier snacks, the sour candy market is thriving, driven by nostalgia and the desire for extreme taste experiences among younger consumers, according to the National Confectioners Association. Parents who grew up enjoying sour candies are now passing on the tradition to Gen Z and Gen Alpha.
The Warheads launch is targeted towards a younger audience, accompanied by a dynamic digital marketing campaign that promises explosive entertainment on platforms like TikTok and Instagram.
“Warheads Atomic Fizz takes you on a flavor journey from extreme sourness to sweet fruity candy, ending with a fizzy burst at the center,” said Lindsay Karlin, vice president of marketing and development. “We’re launching this product with a bang.”
Sara Lee Introduces Half Loaves for Small Households
Sara Lee is revolutionizing the traditional loaf of bread with its new Half Loaf line, designed for smaller households looking for portion control and freshness.
This Bimbo Bakeries-owned brand offers three flavors in its Half Loaf range: White, Honey Butter, and 9 Grain.
“We understand that many customers in smaller households want fresh bread without the waste,” said Nick Pitone, senior brand manager at Sara Lee Bread. “With our Half Loaves, we’re delivering delicious, high-quality bread in a more convenient size.”
The Sara Lee Bread Half Loaves are now available at major retailers nationwide for $2.49, catering to the trend of smaller portion sizes in various food categories.
As consumers seek ways to manage their consumption and spending, smaller pack sizes have become increasingly popular.
–Christopher Doering