Summary:
- Lactalis USA is investing $55 million in its Tulare, California facility to boost Président Feta cheese production in the U.S. A new 38,000-square-foot manufacturing line is set to be operational by 2027, marking a significant step in meeting the rising demand for this popular cheese. Président first introduced feta to the U.S. market in 1996.
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This investment is expected to create 20 full-time jobs in Tulare and will establish Lactalis’ largest feta production line in America. The company also produces feta at a facility in Belmont, Wisconsin, demonstrating its commitment to meeting the growing appetite for this cheese among American consumers.
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Lactalis North America, a division of the French dairy giant, has been expanding its presence in the U.S. market through strategic acquisitions, including well-known brands like Stonyfield, Siggi’s, and various cheese brands. By focusing on key brands like Président, Lactalis aims to keep pace with changing consumer preferences and market trends.
Insight:
As Lactalis continues to broaden its product portfolio in the U.S., it remains dedicated to nurturing core brands like Président. Esteve Torrens, CEO of Lactalis USA, emphasizes that the expansion in feta cheese production is driven by the growing demand from consumers who appreciate the quality and versatility of Président Feta.
The trend of increased home cooking, fueled by factors like the COVID-19 pandemic and rising inflation, has boosted the popularity of cheeses like feta. Despite being high in sodium and saturated fat, feta is rich in essential nutrients like calcium, protein, and probiotics that align with current consumer preferences for healthier options.
With North America emerging as a key market for feta, Lactalis is strategically positioned to capitalize on this growth through its new production line. By strengthening its foothold in the market and enhancing the appeal of the Président brand, the company is poised to meet the evolving needs of consumers in the cheese segment.