Exciting News:
- Black Rifle Coffee has teamed up with Keurig Dr Pepper to introduce a new line of ready-to-drink energy beverages. The launch is set for the fourth quarter, with nationwide availability expected in early 2025. The energy drinks will be sugar-free and come in four flavors, each packing 200 milligrams of caffeine per 16-ounce can.
- This collaboration builds upon a previous partnership between the two companies, where Black Rifle Coffee was added to Keurig Dr Pepper’s K-Cup platform earlier this year.
Industry Insights:
With a growing demand for energy drinks, Black Rifle Coffee aims to carve out a space in the $21 billion market. By joining forces with Keurig Dr Pepper, the brand gains access to a wider distribution network and the opportunity to compete with established players like Red Bull and Monster.
Black Rifle CEO Chris Mondzelewski expressed excitement about the collaboration, highlighting the potential for expanded retail presence and enhanced operational capabilities.
Keurig Dr Pepper’s expertise in the energy drink sector, demonstrated by previous investments in brands like C4 Energy and A Shoc, positions them as a valuable partner for Black Rifle Coffee. The company’s strategic focus on expanding into new beverage categories through partnerships aligns with this latest venture.
Andrew Archambault, president for U.S. Refreshment Beverages at Keurig Dr Pepper, emphasized the synergies between the two brands and the potential for success in the energy drink market.
Given their existing relationship in the coffee sector, Keurig Dr Pepper is well-versed in Black Rifle’s product quality and consumer appeal. The launch of the new energy drink line is expected to bolster Keurig Dr Pepper’s presence in both the coffee and energy drink segments.