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Exciting News from Juicy Marbles: Introducing Baby Ribs!
- Juicy Marbles, the innovative alternative meat company, is thrilled to announce the launch of their new Baby Ribs product. Following a successful soft launch of a similar item that was tested by a select group of consumers in August 2023, the company is now ready to introduce this delicious new offering.
- Just like their original plant-based product, the Baby Ribs feature edible bones made from soy protein. These versatile bones can be used in a variety of ways, from snacks like jerky to broth for soups, providing endless possibilities for culinary creations.
- The debut of Baby Ribs is part of Juicy Marbles’ mission to bring fresh innovation to the plant-based category. Since their inception, the company has focused on creating products that offer unlimited versatility to consumers. For example, their steaks come in whole, unseasoned cuts, allowing for a wide range of culinary uses.
Insights Behind the Launch
Building on feedback from the original rib product launch, Juicy Marbles has developed a new recipe for the Baby Ribs, known as Marble 3.0. This latest version promises a clean-label with no thickeners or binders, while the edible bones have been designed to be as adaptable as possible for consumers.
“We’ve listened to feedback from thousands of customers, including many non-vegans. The research highlighted the importance of delicious, nutritionally sound food,” said Vladimir Mićković, co-founder and chief brand officer at Juicy Marbles.
When developing new products, the company focuses on creating items that cater to home consumers and stand out in the market. Their products are designed to be versatile and suitable for a variety of occasions.
According to Mićković, Juicy Marbles products are unique because they fill a gap in the market and offer endless possibilities for use. Their approach of creating unseasoned products allows consumers to explore different culinary applications beyond the traditional uses of plant-based alternatives.
Looking Ahead
Since their launch in 2019 with plant-based steak, Juicy Marbles continues to push boundaries with their innovative products. The Baby Ribs promise to deliver a groundbreaking texture and maintain the primal eating experience that ribs are known for.
As the company looks to the future, they acknowledge the challenges of scaling up production while maintaining quality and affordability. Despite facing obstacles, Juicy Marbles remains committed to creating unique, high-quality plant-based products for consumers to enjoy.