Dive Brief:
Dive Insight:
Known for its premium and unique soda flavors like Blue Bubblegum and Pineapple Cream, Jones Soda has ventured into new markets such as cannabis-infused beverages, prebiotics, and hard soda. Despite facing challenges like leadership changes, regulatory uncertainties, and shifting consumer trends, the company continues to innovate in an industry dominated by giants like Pepsico and Coca-Cola, with annual beverage sales reaching billions of dollars. In 2023, Jones Soda reported a revenue of $16.7 million.
Interim CEO Norman emphasized the company’s commitment to value creation and operational efficiency, highlighting the ongoing initiatives and the search for a new permanent Chief Executive Officer to drive growth and innovation.