J.M. Smucker Sues Trader Joe’s Over Copycat PB&J Sandwiches
J.M. Smucker has filed a lawsuit against Trader Joe’s, claiming that the grocery chain’s crustless PB&J sandwiches are a blatant copy of its popular Uncrustables frozen sandwiches. The food giant alleges that Trader Joe’s actions amount to unfair competition, trademark infringement, and deceptive trade practices that seek to capitalize on Smucker’s significant investment in the Uncrustables brand.
Smucker is seeking damages and lost profits, arguing that unless the court intervenes, Trader Joe’s will gain an unfair advantage in the market, causing irreparable harm to the food manufacturer.
Private Label Wars
This lawsuit is part of a larger trend in the food industry, where major companies are fighting to protect their market share against the rise of private-label products. Earlier this year, Mondelēz International sued Aldi for allegedly copying the packaging of popular brands like Oreos and Chips Ahoy!
Consumer interest in private label offerings has been growing, with retailers investing more in the quality, taste, and value of their store brands. Inflation-weary consumers are turning to private label options for better value, leading to a surge in sales for these products.
Smucker’s Allegations
Smucker claims that Trader Joe’s is deceiving consumers into believing that their product is associated with or sponsored by Smucker, when it is not. Uncrustables has been a highly successful brand for Smucker, with sales reaching $920 million in the 2025 fiscal year.
According to Smucker, Trader Joe’s Crustless Peanut Butter Strawberry Jam Sandwiches closely mimic Uncrustables in packaging and design, potentially causing consumer confusion. The company is determined to protect its trademarked design and prevent imitation that could harm the reputation of the Uncrustables brand.
Trader Joe’s Response
Trader Joe’s has not responded to requests for comment on the lawsuit. Smucker, on the other hand, remains resolute in its efforts to safeguard its brands and maintain the integrity of the Uncrustables line.