Ingredients in Focus is Food Dive’s bite-size column highlighting interesting developments in the ingredients sector.
As the market for processed and packaged foods continues to grow, so does the demand for food colors. According to a recent report from MarketsandMarkets Research, the market for food colorings is projected to reach $6 billion by 2028, up from $4.6 billion in 2023, with a compound annual growth rate of 5.4% from 2023 to 2028.
Food processing practices, including thermal and non-thermal techniques, can impact the natural color of food items due to factors such as temperature, moisture, and pH levels. This has led to an increased need for food colors in the industry.
The rise of cooking content on social media platforms has also contributed to a growing desire for unique and visually appealing foods among consumers. Manufacturers are recognizing the importance of enhancing product appeal through vibrant and colorful food options.
A recent study by the International Food Information Council revealed that 64% of consumers prioritize appearance when making food purchases. To meet consumer expectations and stand out in a competitive market, manufacturers are innovating with food colors to enhance visual appeal.
Consumers are not only seeking visually appealing food but also products that are better for their health. California recently passed a law prohibiting school cafeterias from serving foods containing six artificial dyes linked to health and behavioral problems.
Companies like California Natural Colors are leading the way in supplying natural ingredients to consumer product companies. They offer natural liquid and crystal colors for various food, beverage, and nutraceutical applications, including anthocyanin-based coloring ingredients sourced from fruits and vegetables.
Other companies in the space, such as IFC Solutions and ADM, also provide similar products for food and beverage companies looking to enhance the visual appeal of their products.