Leading food companies are embracing artificial intelligence programs for product development and quality assurance to stay ahead in a competitive industry and anticipate market disruptions.
Kellanova and Ingredion are utilizing AI in their supply chain to enhance recipe formulations and ensure compliance with regulations.
During a virtual State of Innovation in Food Manufacturing event, Kellanova and Ingredion shared their use of AI with Tastewise, an artificial intelligence provider.
AI Integration in the Supply Chain
David Lestage, R&D officer at Kellanova, mentioned the company’s focus on operational, regulatory, and consumer challenges through AI. Kellanova identified artificial intelligence as a key tech priority for the future, along with digital twins and data analytics.
Kellanova uses AI to identify alternative ingredients in case of raw material unavailability, optimizing decision-making processes. The company also utilizes AI for regulatory compliance, especially amidst global uncertainties like trade wars.
Ingredion’s Chad Davis highlighted the use of AI to predict supply chain disruptions and created a digital twin of the supply chain network to assess the impact of events like tariffs.
Anticipating Consumer Trends
Aside from supply chain management, AI helps companies stay updated on consumer trends for product innovation. Kellanova leverages Tastewise and Microsoft’s AI tools for product development insights.
Tastewise analyzes vast data points to forecast emerging food trends, providing valuable insights for companies to tailor their marketing strategies.
Understanding consumer preferences is crucial for companies to succeed in the market by offering personalized products and marketing strategies.