In the competitive world of healthy snacking, Chomps has experienced remarkable growth. According to the company, Chomps saw a 206% increase in sales growth last year, with expectations to surpass that number this year.
Offering venison, beef, turkey, and chicken-based snacks in flavors like Italian, Taco, Pepperoni, and Smokey BBQ, Chomps provides 10 to 12 grams of protein with zero grams of sugar.
Co-founder Pete Maldonado established the company in 2012 as a side project while working as a personal trainer. Seeking a convenient protein option free of sugar and preservatives, Maldonado and co-founder Rashid Ali found inspiration during a poker game discussion on guilty pleasures.
Remembering the sugary and fatty jerky sticks from his childhood on Long Island, Maldonado aimed to create a healthier alternative, leading to the birth of Chomps. The company’s key ingredients include grass-fed and finished beef along with a blend of spices.
With its clean ingredients, Chomps has become the fastest-growing snack food brand in the U.S., as reported by Numerator. The recent announcement of a manufacturing plant in Mexico, Missouri, set to open in 2025, showcases the brand’s commitment to meeting increasing demand.
Newly appointed Chief Financial Officer Tim Bosslet emphasized Chomps’ focus on driving trials in the next growth phase, aiming to introduce more consumers to their product and the healthier snacking category.
What Sets Chomps Apart
As consumers seek high-protein, low-sugar options, Bosslet highlighted Chomps’ consistency in being sugar-free, Whole30, and keto-friendly. This unwavering commitment to quality has built trust with consumers.
While many large food companies are incorporating healthier snack options into their portfolios, Chomps remains dedicated to providing a quality protein source with low sugar content. Bosslet emphasized the brand’s authenticity and simplicity as key factors in building consumer trust.
Looking ahead, Bosslet emphasized a focus on core consumers, products, and channels in the next phase of growth. With opportunities for expansion in international markets and convenience stores, Chomps aims to attract new consumers while retaining its loyal customer base.
Currently appealing to a predominantly female demographic, Chomps also caters to families, with many moms choosing the product for their kids’ lunchboxes. Bosslet highlighted the versatility of Chomps as a meal replacement, supplement, and snack, positioning the brand for continued success.