Hershey names new executives to oversee confection, salty snacks

Key Points:

• Hershey has appointed Andrew Archambault as president of U.S. confection and Veronica Villasenor as president of salty snacks, effective Feb. 3.
• Archambault joins Hershey from Keurig Dr Pepper, while Villasenor has been with Hershey for 22 years. Villasenor replaces Kristen Riggs, who is leaving Hershey after 20 years.
• Hershey CEO Michele Buck plans to retire next year, leading to a series of executive changes within the company.

Insight:

Hershey has seen significant movement in its executive team recently, with key leaders departing and new appointments being made. The appointment of Archambault and Villasenor signifies a strategic shift towards strengthening the company’s confection and salty snacks divisions.

Archambault’s background in beverages brings a fresh perspective to Hershey’s iconic brands, while Villasenor’s extensive experience within Hershey positions her well to drive growth in the salty snacks category.

Despite external challenges such as rising cocoa costs and changing consumer preferences, Hershey remains focused on innovation and growth under the leadership of its new executives.

With the search for a new CEO underway, Archambault and Villasenor have the opportunity to showcase their leadership capabilities and potentially be considered for the top role at Hershey.