Welcome Stacy Taffet, Hershey’s New Chief Growth Officer
Exciting news from Hershey as they announce the appointment of Stacy Taffet as their new Chief Growth Officer. Taffet, a seasoned veteran from PepsiCo, will be taking on the responsibility of overseeing Hershey’s expanding snacks portfolio, which includes popular brands like Dot’s pretzels.
Starting her new role on April 14, Taffet brings with her a wealth of experience in driving growth and managing multi-billion-dollar brands in the snacks and beverages industry, having previously worked with companies like Pepsi and Bubly.
This strategic move by Hershey comes on the heels of other recent executive appointments, including Andrew Archambault and Veronica Villasenor, as the company prepares for the eventual departure of CEO Michele Buck in 2026.
Looking Towards the Future
As Hershey gears up for a new chapter with a change in leadership on the horizon, the company is fortifying its leadership team with top talent from the consumer packaged goods sector. This move sets the stage for a seamless transition and potential succession plan for the future.
Taffet’s extensive experience in the CPG industry, coupled with her ability to navigate industry challenges, makes her a valuable addition to Hershey’s team. Her expertise in consumer behavior and market trends will play a crucial role in driving Hershey’s growth agenda amidst challenges such as rising cocoa costs and shifting consumer preferences.
While Hershey is renowned for its confectionery offerings, the company has been strategically expanding its salty snacks business through strategic acquisitions and product innovations. With a focus on zero-sugar options and gummies, Hershey is tapping into the evolving snacking landscape to cater to the preferences of a younger consumer base.
“Stacy’s strategic capabilities in brand management and growth will play a key role in advancing Hershey’s vision of becoming a dominant player in the snacking industry,” remarked CEO Michele Buck.