Recently, there has been a shift in the strategy of grocers when it comes to private label products. Instead of focusing on broad lines of goods, they are now introducing products centered around specific themes and for limited periods of time.
For example, SpartanNash, a Midwestern grocery wholesaler and retailer, recently launched a line of flavored butters under its Fresh & Finest by Our Family brand. These limited-time butter flavors include cinnamon, cowboy, garlic herb, and truffle, and will only be available in stores through November.
Albertsons also introduced ready-to-use herb blends under its O Organics brand, inspired by flavors from different parts of the world. These refrigerated herb blends come in varieties like Italy, Mexico, Asia, and the Mediterranean region.
Natural Grocers expanded its private label brand with organic cooking oils, including avocado oil and extra virgin olive oil sprays, as well as an avocado and olive oil blend.
Kroger launched a trio of snacks tied to football under its namesake brand, known as the Champion Chip Collection. This limited-time collection included flavors like Pigs in a Blanket, Mozzarella Sticks, and Buffalo Wing.
As shoppers show increased interest in store-branded products, grocers are focusing on strengthening their private label offerings. According to survey data, consumers see store brands as offering good value and being cost-effective, with nearly half of shoppers leaning towards store brands even if grocery prices decline.
Additionally, a report by FMI revealed that 86% of retailer and manufacturer executives surveyed plan to increase their investments in private brands over the next two years.