Exciting News at Goodles!
- Goodles, the popular better-for-you mac and cheese brand, has announced the appointment of Chris Hall as its new chief financial officer. Hall brings with him a wealth of experience, having previously served as CFO of Sovos Brands, overseeing a portfolio of CPG brands including Rao’s, which was acquired by Campbell Soup for $2.7 billion.
- The company is experiencing unprecedented growth, with sales more than tripling in 2023 and on track to double this year. Hall’s focus will be on building brand momentum as Goodles continues to expand its presence in households across the country.
- Since its launch in 2021, Goodles has been offering a nutritious boxed mac and cheese option that includes protein and fiber in its noodles. The brand recently introduced its deluxe product line, marking its entry into new categories.
- Hall noted the similarities in strategizing between his role at Sovos Brands and his new position at Goodles, emphasizing the importance of strong retail relationships and premium positioning. He highlighted the unique fan base that Goodles has cultivated, showcasing the brand’s strong appeal across different age groups.
- Having successfully navigated the acquisition of Sovos Brands by Campbell Soup, Hall brings valuable experience to Goodles as the brand continues to focus on household penetration and growth. He emphasized the importance of leveraging word of mouth, social media, and retail marketing to drive trial and growth.