Welcome to TerraMeat: The New Plant-Based Chick’n by Elmhurst 1925
Dive Brief:
- Elmhurst 1925, known for its clean ingredient dairy alternatives, has entered the plant-based protein space with TerraMeat Plant-Based Chick’n.
- TerraMeat is made from industrial hemp, offering 26 grams of complete protein per serving.
Dive Insight:
Dr. Cheryl Mitchell developed TerraMeat using hemp protein, a sustainable ingredient that undergoes Elmhurst’s Hydrorelease method for optimal nutrition.
The product is a dry powder that can be easily prepared by adding water and oil, providing a texture similar to traditional meats without added fillers.
Elmhurst CEO Henry Schwartz emphasized the company’s commitment to quality and simplicity in response to consumer demand for clean-label alternatives.
TerraMeat stands out for its minimal ingredients and versatility in cooking methods, appealing to both home cooks and chefs.
Elmhurst 1925’s Journey:
Originally focused on plant-based dairy products, Elmhurst has expanded its portfolio to include barista blends, creamers, sour cream, and now TerraMeat in the alternative protein market.
The plant-based protein sector has seen challenges, prompting companies like Beyond Meat and Impossible Foods to innovate and adapt to changing consumer preferences.