U.S. Craft Beer Packaging Trends: A Look at 2025 Data
Recent analysis from the Brewers Association indicates that U.S. craft beer is increasingly being packaged in aluminum cans, with cans accounting for 78% of packaged craft beer volume in 2025. This marks a significant shift from previous years, where glass bottles held a larger share.
While aluminum cans are dominating the market, the trend varies by state. For example, in Rhode Island, 92% of craft beer is in cans, leaving little room for further growth. On the other hand, states like Mississippi, Kansas, and Louisiana still have room for increased aluminum can usage, with cans accounting for 58% or lower of the market.
Despite the popularity of aluminum cans, tariffs and operational costs remain a challenge for brewers. The high switching costs and investment required to switch from cans to bottles or other packaging formats make it difficult for brewers to adapt to changing market conditions.
Consumers are also driving changes in packaging preferences, with a growing demand for value and convenience. Formats like single 19.2-ounce cans and 24-packs are gaining popularity, as consumers seek cost-effective options for their beer purchases.
Looking ahead, the balance between bottles and cans is expected to continue shifting, with cans likely maintaining a high market share in the coming years. However, external factors like tariffs and consumer preferences could impact the packaging landscape in unpredictable ways.
Despite the challenges, effective communication between brewers and packaging suppliers is crucial for navigating the uncertain future of craft beer packaging. By staying informed and working together, brewers can adapt to changing market dynamics and meet consumer demands.
Overall, the craft beer industry is facing challenges and opportunities in packaging, with a need for innovation and collaboration to thrive in a rapidly evolving market.