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Glass Packaging: The Consumer Choice
Consumer demand for glass-packaged products is on the rise in grocery stores, but supply hasn’t kept up. A study by O-I revealed that while consumers prefer glass packaging, 66% of them cited a lack of availability as the main barrier to purchasing it. This gap between supply and demand presents a unique opportunity for brands to capitalize on. By choosing glass packaging, brands can differentiate themselves, enhance their product launch, and meet consumer preferences.
Let’s explore why consumers are gravitating towards glass packaging and how brands can benefit from offering it.
Glass: The Preferred Choice for Consumers
Consumers value glass packaging for its unique benefits compared to plastic or aluminum. Glass offers complete transparency, allowing shoppers to see the product clearly. Additionally, 61% of consumers believe that glass enhances the taste of the product, as it does not interfere with flavors. Glass is also a natural choice, made from sand, soda ash, limestone, and recycled glass, making it a healthy and sustainable option. Consumers appreciate the absence of microplastics and harmful chemicals in glass packaging.
Besides the immediate product experience, consumers also consider the sustainability aspect of glass packaging. Many consumers envision reusing glass containers once they are empty, with 57.9% stating that they are more inclined to purchase products that come in reusable packaging. Glass is infinitely recyclable, allowing consumers to dispose of it responsibly and contribute to a circular economy.
The Brand Advantages of Glass Packaging
For brands, launching products in glass packaging offers more than just visual appeal on store shelves. Partnering with O-I Glass provides brands with a unique packaging approach that emphasizes production efficiency and customization. O-I Glass’s experienced design team can create visually appealing packaging while ensuring manufacturing feasibility.
By leveraging O-I Glass’s expertise, brands can streamline the production process, avoid R&D challenges, and accelerate time to market. Choosing glass packaging with O-I Glass benefits both consumers and brands, creating a win-win scenario for sustainable packaging solutions.