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Exciting News: John Paul DeJoria Acquires Waterloo Gin Brand
Renowned billionaire and founder of Patrón Tequila, John Paul DeJoria, has recently made headlines by acquiring Waterloo Gin, a popular Texas-based gin brand. The acquisition, although undisclosed in terms of amount, signifies a strategic move in the spirits market.
Key Highlights:
- Waterloo Gin, known for its unique fusion of fruits and botanicals in its flagship No. 9 Gin, is the first gin brand to be distilled in Texas.
- The brand also offers Antique Gin, aged for two years in white oak barrels, resulting in a distinct woody flavor.
- DeJoria joins the league of wealthy business executives who have successfully ventured into the alcohol market through brand acquisitions.
Strategic Move for Waterloo:
With DeJoria’s backing, Waterloo Gin is poised for growth and expansion. DeJoria, known for his ability to elevate brands to prominence, expressed his excitement about the acquisition, stating, “Waterloo is an extraordinarily high-quality, innovative, and world-class spirit that I’m certain people will enjoy.”
The brand will undergo a brand refresh and expand its distribution reach nationally, maintaining its production process and liquid integrity.
About Waterloo Gin:
Founded in 2009, Waterloo Gin will be led by Justin Meigs, bringing valuable experience from his tenure at Empress Gin. The brand’s unique offerings cater to the growing demand for premium spirits in the U.S.
Growing Popularity of Gin:
Gin, traditionally associated with Europe, is gaining prominence in the U.S. market. Premium gin brands like Bombay Sapphire and Hendrick’s are driving this trend, with consumers seeking out unique and premium spirit experiences.
In 2023, premium gin outpaced growth in whiskey, vodka, and rum categories, indicating a shift towards high-quality spirits among consumers.
For more information on the latest trends in the spirits industry, you can refer to The Spirits Business.