Dive Brief:
- Beyond Meat has introduced its latest Sun Sausage product at Whole Foods stores across the country, marking a significant expansion for the company.
- Sun Sausage is not just another imitation meat product, but rather a unique alternative protein option that aims to carve out its own niche in the market. Following an initial launch at Sprouts Farmers Market, the product is now available to a wider audience at Whole Foods.
- The launch of Beyond Sun Sausage is part of the company’s recent efforts to revamp its core product portfolio in the U.S. retail sector with a focus on health and wellness. CEO Ethan Brown’s strategic shift, along with revised pricing strategies, is positioning Beyond Meat on a path towards profitability.
Dive Insight:
Beyond Meat’s Sun Sausage is crafted from a blend of spinach, bell peppers, yellow peas, brown rice, and lentil proteins, with the company hoping to reach more consumers through its partnership with Whole Foods.
The product is available in three enticing flavors: Cajun, Pesto, and Pineapple Jalapeño.
Looking ahead, a Beyond Meat spokesperson shared, “Our focus on innovative, health-conscious products will continue to drive our plant-based protein offerings as we move towards 2025.”
While the plant-based industry has faced challenges in recent years, Beyond Meat reported its first quarter of growth in nearly three years, signaling a potential turnaround for the pioneering company.