Discover the Latest Trend: Croiffles
Move over cronuts, croiffles are now taking the bakery world by storm. These croissant waffle hybrids are the latest craze in the snacking scene, offering a healthier alternative to traditional baked goods.
Recent Circana analytics reveal that 64.1% of snackers are actively seeking healthier options for their diet, driving the demand for snacks that are lower in fat and sugar. The croiffle fits the bill perfectly, with its unique combination of croissant batter pressed in a waffle iron and topped with a variety of delicious toppings.
Unlike its deep-fried cronut counterpart, the croiffle can be adapted to different shapes and sizes, making it a versatile and customizable snack option. Dawn Iho, from Circana, highlights the rising interest in fresh, minimally processed foods and how this trend is positively impacting the bakery industry.
With croissant sales on the rise and bakery consumption showing strong growth, it’s no surprise that croissants are now one of the top-selling items in bakery sections. The popularity of croissants can be attributed to social media buzz and creative uses of this classic pastry, such as croffles (croissant waffles).
While the perimeter sales of bakery items continue to outperform packaged snacks in center grocery aisles, companies are also adapting to the demand for healthier grab-and-go options. Brands like Wonder and Little Debbie are now offering individual portion-controlled snacks to cater to consumers’ preferences for smaller, more frequent snack purchases.
Whether you’re looking for a guilt-free treat or indulgent dessert, bakery sections have never been more diverse and exciting. From thin varieties to jumbo donuts, there’s something for everyone to enjoy.