Home Food News Behind Bluebird Hardwater’s bubble-free canned cocktail conquest

Behind Bluebird Hardwater’s bubble-free canned cocktail conquest

by amazonskylers

As the landscape of ready-to-drink canned cocktails continues to evolve, one segment stands out: non-carbonated options. One emerging brand believes its spirits-infused beverages can appeal to consumers seeking a hydrating drink.

Bluebird Hardwater recently introduced new flavors: Vodka + Water in Lime and Cranberry, and Tequila + Water in Lime and Pineapple. These 12-ounce cans contain 4.5% alcohol by volume, 88 calories, zero sugar, and zero carbohydrates – slightly lower in alcohol content compared to the leading hard seltzer brand White Claw.

Headquartered in Jacksonville Beach, Florida, Bluebird Hardwater products are now available in liquor stores across California, Florida, New York, and Tennessee. These new flavors complement their existing lineup, which includes Vodka + Water, Tequila + Water, and Whiskey + Water products introduced in 2023.

Will Blum, co-founder and CEO of Bluebird Hardwater, conceived the idea of “hardwater” in 2021 as a response to the lack of innovation in the industry. Dissatisfied with heavily carbonated, sugary beverages, Blum sought to create a drink that combined alcohol and water without the unwanted side effects.

Blum’s inspiration came while golfing with friends and realizing the absence of a product that offered hydration alongside alcohol consumption. This led to the development of Bluebird Hardwater, a quality, affordable drink that keeps consumers hydrated without the bloating effects of traditional alcoholic beverages.

With the rise of canned cocktails and the growing trend of hydration drinks, Bluebird Hardwater aims to carve a niche for itself in the market. By offering non-carbonated, flavorful options, the brand seeks to cater to consumer preferences for refreshing, low-alcohol beverages.

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Embracing Tequila

Tequila has seen a surge in popularity, especially in the ready-to-drink category, as malt-based drinks lose favor. Brands like White Claw, Truly, and Dogfish Head have introduced tequila-based offerings, while Casa Azul has expanded its presence in liquor stores.

Although initially hesitant to venture into tequila-based drinks due to strict regulations, Bluebird Hardwater distinguishes itself by using 100% blue agave tequila in its products. This focus on authentic tequila flavor sets the brand apart from competitors who dilute their drinks with other spirits.

A Refreshing Departure

Bluebird Hardwater’s non-carbonated approach sets it apart in the market, offering a unique alternative to traditional bubbly drinks. Founder Will Blum predicts that consumers will increasingly gravitate towards non-carbonated options, driving the demand for innovative beverages.

As the beverage industry adapts to changing consumer preferences, brands like Bluebird Hardwater are at the forefront of delivering new and exciting products. With a focus on quality, hydration, and flavor, the brand aims to capture the evolving tastes of modern consumers.

While Bluebird Hardwater leads the charge in the hardwater category, other brands like Funny Water are also exploring non-carbonated alcoholic beverages. As the market continues to diversify, consumers can look forward to a wide range of refreshing and innovative drink options.

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